Real Estate Blog for Southern Arizona

Real estate types spent some quality time in Las Vegas this week, with three national and international companies holding their annual conventions at the Play Capitol of the World. 

I attended the Realty Executives International convention as Ceasar’s Palace.  At their finale, I knew we were hitting paydirt when Bradley Inman of Inman News fame showed up, steamed up, ready to deliver as only Brad Inman can. Following are some of the points ….that flowed onto my notepad from that session. 

Blogging is the big winner of web 2.0 innovation.  Blogging begins the dialogue with the real estate consumer.  It’s interactive.  It’s conversational.  It’s informational.  An interesting, well written blog is a way for the consumer to get to know about the community and its people.

Videos are getting those fingers clicking and eyeballs looking!  Consumers are interested in seeing properties from the unique or expensive to the I-could-live-there bungalows.  They are intrigued by videos of resort properties, golf course communities, any real estate that looks good on video!  They like clicking on agents to see and hear their messages and personalities.  They like finding out about the company by listening and watching the C.E.O. or Broker discuss the company’s philosophy and community activities.

Search Engine Optimization (SEO) is as important as ever, hard to get desirable results and is extremely difficult to maintain.  Why?  Because there are literally billions of web pages, all vying for good placement on the search engines.

But wait!  Videos and their search engines are a relatively new phenomenon. And SEO for videos is new to the game!  We’re not talking about the classic home tour video … think YouTube.com. So, the more your web pages contain videos, with good keywords, the better chances you have of climbing higher in those search engines.  The higher you get, the more you’re clicked.  The more you get clicked, the higher you get.

Think LOCAL.  Videos should have powerful keywords that are being searched by the consumers you want to attract. You have a better chance of high placement by carefully choosing keywords being searched with local emphasis.  It’s like target marketing versus the shotgun approach. 

So, there you have it.  With all the good looking, talented, techno-savvy Executives we have, I can hardly wait to see who will create the winning Ultimate Video Blog with killer keywords!  I’ll be looking for it. 

Also attending the Realty Executives Convention were:  Sharon Hildebrand, Joe Machado, Carlton Bell, Bill Goodall and Cheryl Terpening.  Ask them what their take-aways were.